The Socially Conscious Consumer

Scenario Based Consumer Education for Everyday Purchasing Decisions

This storyboard documents the instructional flow, learner interactions, feedback, media, and transfer support used in The Socially Conscious Consumer course. Representative states from the actual Rise build connect the design documentation to the finished learner experience.

Audience: Adult consumers interested in intentional purchasing decisions
Format: Self paced interactive eLearning
Development Tool: Articulate Rise 360
Storyboard Pages: 11 representative documentation pages
Practice / Assessment: Scenarios, misconception checks, myth correction, application, transfer support

Instructional Strategy · Four Steps

01

Recognize

Notice how everyday spending choices connect to community outcomes.

02

Compare

Examine purchasing options and how money may flow through each choice.

03

Redirect

Identify one recurring purchase that could be directed intentionally.

04

Reflect

Connect small, repeatable choices to long term community impact.

Storyboard Page IndexSelect a Page to View

Design Note

Each storyboard page pairs course states from the actual Rise build with the instructional purpose, content, learner interaction and feedback, and build notes. Related course states are grouped when they form one instructional sequence.

STORYBOARD PAGE 01 / 11

Course Orientation

Frame the course problem and establish the learner’s practical destination.

Purpose

Introduce socially conscious consumption as an everyday decision making practice and explain what learners will do with the concept.

Content

The opening positions spending as a choice with consequences and introduces the course focus: understanding socially conscious consumption, examining community economic activity, and making one intentional purchasing decision.

Interaction + Feedback

Learners review the introductory content and move forward through the course. This page is orientation rather than scored practice.

Build / Media Notes

Use the actual course orientation capture. Keep the gold course identity visible inside the screenshot while the storyboard shell remains aligned to the portfolio system.

STORYBOARD PAGE 02 / 11

Spending as Intentional Action

Connect the topic to a concrete reflection prompt.

Purpose

Reframe everyday spending as a form of intentional action and connect the concept to recognizable purchasing habits.

Content

The page introduces the BBX framing, highlights Black owned business support, and asks learners to name one purchase they could intentionally redirect.

Interaction + Feedback

Learners read the content and respond mentally to a reflection prompt. No scored feedback is required.

Build / Media Notes

Preserve the bold banner image, two column supporting points, and reflection prompt. The prompt should remain visually prominent because it begins the move from concept to behavior.

STORYBOARD PAGE 03 / 11

Barbershop Scenario

Move from concept explanation into a realistic consumer choice.

Purpose

Give learners a familiar decision point that makes redirect opportunities visible in everyday life.

Content

A pre interview haircut scenario asks the learner to compare a Black owned neighborhood barbershop or salon with a national chain option.

Interaction + Feedback

Learners select between two options and receive explanatory feedback that connects the choice to local business and community impact.

Build / Media Notes

Use the full scenario image so the two choices remain readable. Feedback states can be documented separately if captured later, but the choice state is sufficient to show the interaction model.

STORYBOARD PAGE 04 / 11

Community Economic Circulation

Visualize how spending can move through a community rooted business network.

Purpose

Help learners connect an individual purchase to a broader network of workers, businesses, suppliers, and reinvestment.

Content

The visual model follows spending through a Black caterer, business to business relationships, community activity, an event vendor, reinvestment, and a Black farmer.

Interaction + Feedback

Learners review a visual explanation rather than complete a scored interaction.

Build / Media Notes

Keep the circular flow graphic large enough to read. The final public course should revise the precise transaction count shown in the current screenshot and retain the qualitative concept of local circulation.

STORYBOARD PAGE 05 / 11

Misconception Check

Reset expectations before deeper application.

STORYBOARD PAGE 06 / 11

Where Does the Money Go?

Turn economic circulation into an exploratory visual comparison.

STORYBOARD PAGE 07 / 11

Myth vs. Reality

Address practical barriers that can stop intention from becoming action.

STORYBOARD PAGE 08 / 11

Apply What You Learned

Require learners to connect consumer choices with likely outcomes.

Purpose

Move learners from recognition into application by asking them to match actions with community outcomes.

Content

The activity includes a Black caterer, Black barbershop, big box store, and Black farmers market paired with outcomes such as local supply chain support, youth mentorship, and local food circulation.

Interaction + Feedback

Matching activity with immediate correctness feedback after submission.

Build / Media Notes

Use the actual matching screen. The central white activity card and dark collage background make the interaction easy to identify in the storyboard.

STORYBOARD PAGE 09 / 11

Explore Black Owned Businesses

Connect learning to a practical resource outside the course.

STORYBOARD PAGE 10 / 11

When Black Businesses Thrive

Use media to reinforce the course’s community centered message.

STORYBOARD PAGE 11 / 11

Final Reflection + Action

Close the course with one specific, manageable behavior.

Purpose

Move learners from awareness into an immediate next step they can carry into everyday purchasing.

Content

The close asks learners to think about a purchase they already make regularly, use the directory to identify an option, and make one intentional choice.

Interaction + Feedback

Learners review the action steps and leave the course with a concrete behavior to apply after completion.

Build / Media Notes

Keep the closing action concise and visually dominant. The final message should reinforce consistency over perfection rather than introducing new instructional content.